Emerged as digital marketing agency in 2011, Cookie falls under UMM, as a digital technology firm. Our marketing experts handle and manage the digital marketing investment of numerous clients through various campaigns and business channels.
Cookie has vast expertise and knows exactly what it takes to achieve results in digital marketing. Our skilled digital marketing professionals can suggest and provide you with an optimum plan for your investment and yield maximum benefits for your brand, digitally.
One of the most important facets of building and growing your business online is the development of an effective Digital Marketing Strategy. The perennial mistake most companies make is to rush headfirst into digital marketing. Cookie helps you explore opportunities, risks, and provides necessary solutions, as it understands the need of distinct plans for each brand.
We develop prime marketing strategies and equip your brand with successful campaigns by identifying the most capable business channel for your marketing, online.
DIGITAL STRATEGY CONSULTING
DIGITAL OBJECTIVE SETTING
DIGITAL ACQUISITION ACTIVITIES
DIGITAL ENGAGEMENT CONSULTING
DIGITAL ASSET DEVELOPMENT
DIGITAL MEDIA PLANNING & OPTIMIZATION
A critical foundation to any digital strategy is the identification and prioritization of key objectives and goals from the outset. Without this, the strategy can run into difficulty as there is no direction or roadmap and mistakes can be made – sites launched too early, incorrect targeting, budget exhaustion or disillusionment due to insufficient analytics. It is essential to clearly define what is the purpose and end goal of the strategy to ensure this can be reached without any obstacles.
A second essential element of a digital marketing strategy is to identify who your target market is and how can you access these customers. Detailed analysis of your product or service’s potential customers and segments allows you to refine and target your digital strategy to ensure you are engaging with the right consumers and that you can realise optimal return on investment.
The strategy element gives the overall picture of what the plan should be based on the objectives and market analysis. It is the bigger picture element – what are the key tactics to be utilised and what are the main resources required. It lays out the framework for the tactical and implementation elements of the overall plan.
In the tactical element, specific sections of the strategy are highlighted and expanded in greater detail to give a tactical framework – an actual detailed plan of activities and how these are proposed to be implemented. It is the practical tangible aspect of the overall digital strategy. Furthermore implementation timelines and procedures are discussed, ensuring maximum efficiency and minimal scope creep.
The final and critical element of any digital marketing strategy is the measurement and analytics section, which details how will progress and results be measured. Many digital strategies experience client disillusionment and confusion post implementation as results are difficult to quantify and visualise. A detailed measurement strategy will reassure the client and give transparent and clearly defined measurement goals, ensuring they see results and return on investment.
Objectives & Goals
Our Digital Marketing Services
Search Engine Optimization
Social Media Marketing
Search Engine Marketing
Pay Per Click
Affiliate / Partner Marketing
Social Media Marketing
Conversion Rate Optimisation
Lead Generation Techniques
Landing Page Optimization
AB / Multi Variate Testing
Newsletter / SMS Marketing
Customer Service Support